Muhammad Tahir
Muhammad Tahir
Director Marketing, Cyberworld Guru Inc.
A Journey of Versatility, Vision, and Digital Brilliance
An ICBian by roots, a visionary by mindset, and a digital trailblazer by profession – Muhammad Tahir stands as an inspiring symbol of what talent, dedication, and continuous learning can achieve.
Educated at Islamabad College for Boys (ICB) with a specialization in Computer Hardware, Muhammad Tahir began his professional journey in 1993 as a Service Engineer at Mastech Services. His early career was marked by a hands-on understanding of the IT field, mastering a broad range of technical skills that were cutting-edge for the time. From PC assembly, troubleshooting, and component-level repairs to LAN networking, DOS/Windows configuration, dot matrix/inkjet printer servicing, and hardware diagnostics tools – his technical fluency helped set a strong foundation.
Transition into Sales Engineering – The Bridge Between Tech and Business
Later, he joined Systek (Pvt.) Ltd as a Sales Engineer, where he transitioned from pure technical roles to a techno-commercial position. As a Sales Engineer in the IT sector, Muhammad Tahir was not just selling hardware and software solutions – he was architecting value for clients by understanding their IT infrastructure needs, proposing tailored solutions, conducting product demos, and ensuring seamless post-sales support.
He developed expertise in:
IT solution consultancy
Client presentations and technical sales pitches
Product lifecycle management
Tender documentation and bidding for government/enterprise IT projects
Vendor and client relationship management
A Decade in the Advertising Industry – From Tech to Creative Leadership
With a rare blend of technical and interpersonal skills, Muhammad Tahir later made a successful shift to the advertising world – serving for 10 years in major agencies such as Midas Communications Pakistan and Time & Space Media (Pvt.) Ltd.
He held key positions as Creative Director and Media Director.
As a Creative Director, he:
Conceptualized advertising campaigns and branding strategies
Worked closely with designers, writers, and multimedia teams
Integrated multimedia storytelling into traditional media
As a Media Director, he:
Planned and executed media buying for national and multinational brands
Leveraged data and analytics to optimize campaign performance
Coordinated across print, electronic, and outdoor media
Used IT-based planning tools for audience targeting and media tracking
His background in IT enabled him to bring innovation into media planning, introducing data-driven decisions at a time when the advertising world was still largely traditional.
Today – Director Marketing at Cyberworld Guru Inc.
Currently, Muhammad Tahir is the Founder and Director of Marketing at Cyberworld Guru Inc., a forward-thinking digital marketing and tech solutions company. Combining over three decades of experience in IT, sales, and advertising, he now leads a talented team offering:
Digital marketing services (SEO, Google Ads, Meta campaigns)
Website development (WooCommerce, WordPress, custom coding)
E-commerce solutions for businesses entering the online marketplace
Social media strategy and content creation
Branding and creative consulting
IT infrastructure advisory for SMEs and startups
As a modern-day Digital Marketer and IT Specialist, he possesses:
Deep understanding of digital tools like Google Analytics, Facebook Business Suite, SEMrush, and more
Practical skills in website UI/UX, performance optimization, and online conversions
Strategic thinking for brand positioning and audience engagement
A hands-on approach to troubleshooting, development, and campaign management
Under his leadership, Cyberworld Guru Inc. is not just a digital agency – it’s a one-stop tech innovation hub serving clients both locally and internationally.
Muhammad Tahir’s story is proof that with a strong foundation, adaptability, and lifelong learning, one can truly master multiple worlds – from hardware to advertising, and from IT support to digital innovation.
He remains a proud ICBian, always carrying the values, discipline, and passion that his alma mater instilled in him.
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